Case Studies

Real work and project demonstrations.

Teesside Digital Website Launch

Digital Agency | Hartlepool, Teesside

The Challenge

Teesside Digital needed to establish a professional online presence for a new cybersecurity and web development consultancy. The objective was to clearly communicate multiple technical services, demonstrate expertise, and create a credible foundation for client acquisition in a competitive market.

The Approach

  • Security-conscious implementation (dogfooding our own methodology)
  • Clear service architecture (avoiding scope creep in messaging)
  • Professional visual identity with technical credibility
  • Performance optimization and accessibility compliance
  • SEO foundations for organic discovery
  • Mobile-first responsive design
  • Transparent pricing and direct contact

What We Built

  • Custom responsive website (no templates)
  • Professional visual identity and branding
  • Five-page information architecture
  • Contact form with Formspree integration
  • Performance optimization (Core Web Vitals focus)
  • HTTPS/SSL from day one
  • GitHub Pages deployment with custom domain
  • Accessible navigation and content structure

Performance Metrics

100/100

Google PageSpeed Accessibility

A+

SSL/Security Rating

<1.2s

Page load time

100%

Mobile responsive

Technology Stack

HTML5, CSS3, JavaScript, GitHub Pages, Formspree, Custom DNS configuration

Timeline: 3 weeks from concept to launch | Deployment: GitHub Pages with custom domain

Project Demonstrations

Below are demonstration projects showing our approach to common modernization scenarios. These illustrate how we solve typical problems for different business types.

Demo Project — Local Service Business

Service Business Example | Demonstration

The Scenario

A local service business (plumbing, electrical, HVAC, etc.) with an outdated 2010s website. No security certificate, slow performance, not mobile-friendly, manual quote process.

Common Problems

  • No SSL certificate (visitors see "Not Secure" warning)
  • Site takes 8+ seconds to load
  • Poor mobile experience (70% of traffic struggling)
  • No online quote/contact system
  • Outdated design loses customer confidence

How We'd Approach It

  • Modern, professional design reflecting the business
  • Mobile-first responsive design
  • SSL/HTTPS encryption (green padlock)
  • Service-specific pages and portfolios
  • AI chatbot for common questions (hours, pricing, booking)
  • Online quote/contact request system
  • Performance optimized to under 2 seconds

Expected Outcomes

Typical improvements for this type of modernization: 30-50% increase in online inquiries, significant improvement in mobile traffic, reduced response time to customer requests, improved search visibility.

This is a demonstration. Timeline and investment vary based on actual requirements.

Demo Project — Professional Services Firm

Professional Services Example | Demonstration

The Scenario

A professional services business (accountancy, legal, consulting, etc.) with a generic template website. Looks unprofessional compared to competitors, doesn't convey expertise, no booking system.

Common Problems

  • Generic template design (indistinguishable from competitors)
  • No clear service breakdown or pricing
  • No way to book consultations
  • Doesn't convey professional expertise
  • Missing security/compliance signals

How We'd Approach It

  • Custom professional design (not a template)
  • Clear service descriptions with pricing where appropriate
  • Team profiles and credentials
  • Online consultation booking system
  • Security/compliance prominently displayed (GDPR, data protection)
  • AI chatbot for FAQs (specific to the profession)
  • Client testimonials and case studies
  • Blog for thought leadership

Expected Outcomes

Professional services often see 40-60% increase in inquiry conversion, improved perceived credibility, more qualified leads due to clear service/pricing communication, reduced time spent on initial consultations (handled by chatbot).

This is a demonstration. Customized to the specific profession (accounting, legal, etc.).

Demo Project — E-Commerce Business

Online Retail Example | Demonstration

The Scenario

A small online retail business struggling with cart abandonment, confusing checkout, poor mobile experience. Losing sales due to friction in the purchasing process.

Common Problems

  • Confusing checkout process (too many unnecessary steps)
  • High cart abandonment rate (typical: 30-40%)
  • Poor mobile shopping experience
  • Slow product page loading
  • No trust signals for payment security
  • No customer support/chatbot

How We'd Approach It

  • Streamlined checkout process (reduce to 2-3 essential steps)
  • Mobile-first design (majority of traffic is mobile)
  • Secure payment integration with SSL encryption
  • Product images optimized for fast loading
  • AI chatbot for product recommendations and support
  • Customer reviews and trust badges prominently displayed
  • Abandoned cart recovery system
  • One-click reordering for repeat customers

Expected Outcomes

E-commerce improvements typically include 15-25% reduction in cart abandonment, 20-35% increase in average order value, 40-60% increase in mobile sales, improved repeat customer rate through ease of purchase.

This is a demonstration. ROI varies based on current traffic and conversion baseline.

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